Spent 6 months chasing a client acquisition problem that turned out to be a pricing issue
I run a small landscaping business here in Austin, and for the better part of a year I kept wondering why we were getting fewer leads even though our Google ads were doing fine. I tried everything, new flyers, better yard signs, even partnered with a local hardware store. After about 6 months of this, a buddy of mine who does consulting sat down with me and looked at my numbers. Turns out my prices were actually below market average for my area, and people thought we were cheap or cutting corners. I raised them by about 15 percent and suddenly clients started taking us more seriously. Has anyone else dealt with a problem that seemed like marketing but was really about how you priced things?