The 30-day trial that exposed our real customer base in Tulsa

I ran a 30 day pilot last month offering our bookkeeping service at half price to local retail shops in Tulsa. Turns out 80% of the signups were from online sellers, not the storefront owners I assumed. That stat blew my mind because I had spent 6 months chasing the wrong crowd. Digging into the numbers, the online folks churned less and referred more, so I shifted my whole ad spend toward them. Has anyone else found their actual audience was totally different from who they planned for?

0 comments

0 Comments

No comments yet

Be the first to share your thoughts on this discussion.