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The mentor who swore by referrals over ads, 3 years later I still debate it
Back in 2018 I met a guy named Dale at a chamber mixer in Omaha. He ran a small HVAC outfit and told me he spent $0 on Google Ads, just chased referrals and handwritten thank you notes. I went the opposite route, dumped $2,400 into paid search that first year. Now Dale's business is still going and mine plateaued, but I can't tell if it's the strategy or just his 20 years of relationships. Has anyone else hit this fork where old school trust beats new school spend, or am I overthinking it?
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fox.skyler19d ago
Is it the method, or just Dale's 20 year head start?
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