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Why does nobody warn you that a $2,400 crisis comms retainer can sit unused for 5 weeks
We dropped $2,400 in March on a PR firm retainer for a product recall that never happened, and now I'm wondering if that money was wasted or if it's just insurance you pray you never use, so what's your take?
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wendy_mason8629d ago
Isn't that just what insurance is though? We did the same thing a couple years back after a supplier screwup and kept the retainer for six months. Never used it once. What made it worth it was having the firm's number already in our contacts with a plan on file, so when a small thing did pop up we were not scrambling at 11pm writing our own statement. If the money is gone either way, I would rather have the bench sitting there than not. Just don't let it renew on autopilot if cash is tight.
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