Update: Our internal newsletter hit a 92% open rate this month

I've been tracking this metric for a year, and we've never broken 80% before. The jump came after we switched from a dense text format to a simple, three-bullet summary at the top of each edition. Has anyone else seen a big change from a small format tweak like that?

2 comments

2 Comments

derek781mo ago

That three-bullet summary is genius, we saw the same huge jump when we stopped writing long intros!

rivera.jake1mo ago

Totally agree about ditching the long intros. My old ones were so bad, I think people clicked away just to escape the boring backstory. It's like @derek78 said, that jump is real. I had to learn the hard way that nobody cares about my process until they know what they're getting. Now I front-load the value with the main points, and it just works better. Feels awkward at first, but you can't argue with the results.