Update: Our internal newsletter hit a 92% open rate this month

I've been tracking this metric for a year, and we've never broken 80% before. The jump came after we switched from a dense text format to a simple, three-bullet summary at the top of each edition. Has anyone else seen a big change from a small format tweak like that?

3 comments

3 Comments

derek782mo ago

That three-bullet summary is genius, we saw the same huge jump when we stopped writing long intros!

rivera.jake2mo agoMost Upvoted

Totally agree about ditching the long intros. My old ones were so bad, I think people clicked away just to escape the boring backstory. It's like @derek78 said, that jump is real. I had to learn the hard way that nobody cares about my process until they know what they're getting. Now I front-load the value with the main points, and it just works better. Feels awkward at first, but you can't argue with the results.

clark.faith7d ago

Oh man, I feel this so hard. I used to write these huge, rambling intros because I thought I had to set up this big context. Then I finally tried just cutting to the chase with a short list of the main takeaways, and it was like night and day. Seriously, seeing that engagement jump after making it shorter and sweeter felt like finding a cheat code for my content.