Unpopular opinion: internal newsletters are still the best way to reach deskless workers

My regional manager told me last year that nobody reads our monthly email blast, but after we switched to a quick 3-minute video update for our 200 warehouse staff in Ohio, engagement went up 40% in two months, has anyone else found a format that actually works?

2 comments

2 Comments

faithf778d ago

And honestly that paycheck envelope trick makes so much sense because it hits on something I've noticed everywhere lately, people are drowning in digital noise. I mean my local diner switched their daily specials to a QR code on the table and half the regulars just ask what soup is available because they don't want to pull out their phone. Even my kid's soccer coach found that the parents actually read paper handouts taped to the cooler way more than the team app notifications that just get swiped away. It's like all these companies keep trying to invent the next fancy delivery method when the real problem is just making something that lands in front of someone's face when they actually have two seconds to look at it.

emma_mitchell8d ago

My uncle runs a landscaping crew of about 50 guys spread across three counties in Indiana, and he told me the only thing that actually stuck was a printed one-pager stuffed into their paycheck envelopes. They tried texts and app notifications but those got ignored or deleted, but a physical piece of paper they could stick in their lunchbox or truck visor? That thing got read every time. The key was keeping it to bullet points with a funny meme printed on the back, nothing fancy. Sometimes the old school ways win because there's no login or wifi needed.