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TIL my company's new internal newsletter actually gets read, and the numbers to prove it caught me off guard
I was sure our comms team was wasting time when they launched a weekly digest back in March. I told my boss it would be dead in a month, same as the last two tries. Then they shared the open rates at our Tuesday standup and it was sitting at 68% across 400 people in the Chicago office, mostly because they cut it to 3 short blurbs and a photo. Now I'm the one sending them story ideas. What actually got your people to open a company email instead of ignoring it?
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