TIL a simple change to our internal newsletter format made a huge difference

For the last six months, I was sending out our weekly team update as a long, dense email. I thought it looked professional. Then, I tried something different for two weeks in a row. I switched to a short, bulleted list with just three key points and one clear action item, using a tool called Canva to make it look clean. The first week, our open rate jumped from 45% to 78%. The second week, I got three replies from people actually completing the action item, which never happened before. The long email had all the info, but people just skimmed it or deleted it. The short list forced me to pick what really mattered. It turns out, being clear beats being complete. Has anyone else found that simplifying internal messages gets better results?

2 comments

2 Comments

derek_coleman28d ago

Wow, what tool did you use for the bulleted list?

patel.leo28d agoMost Upvoted

Oh I just used the basic list button in the doc editor. I mean, it's right there in the toolbar. I kept it simple because I tried a fancy plugin once and it messed up the whole format when I pasted it somewhere else. Maybe it's just me but the built-in stuff always works fine for a quick list.