The open office plan at a Denver tech hub felt like a PR stunt

Ngl, I popped into a client's headquarters last week for a quick comms meeting and the layout genuinely confused me. They bragged about their "transparent" open floor plan, but every team had noise-cancelling headphones on and there were zero actual conversation zones. The CEO's desk sat in the middle with a sign saying "ask me anything," yet I watched three people walk past him to Slack each other instead. How do you sell a culture of collaboration when the physical space screams the opposite? Corporate comms teams push newsletters about synergy, but nobody addresses that the building itself undermines the message. Has anyone else walked into a shiny new office and realized the internal story doesn't match the furniture? I'm curious if your companies audit the space vs the stated values, or if it's just accepted as decoration.