The $480 internal email video that got 12 views

Last quarter our comms team spent nearly 500 bucks producing a slick animated video for a global policy rollout. We hired a freelancer, did three approval rounds, the whole thing. Posted it on the intranet on a Friday afternoon. When I checked the analytics Monday, 12 views. Twelve. My boss asked how we could 'increase engagement' and I just pointed at the screen. Has anyone else had a big budget project totally flop? What did you do differently after?

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