Showerthought: I spent 6 years sending press releases at 9am because I thought that was the 'right' time

Wade Lewis · 2026-09-17T00:45:03.820431+00:00

Found out last Tuesday from a reporter at the Kansas City event that her inbox clears by 7:30, so my 9am emails were landing in the trash pile. Now I send at 6:45 and the pickup rate basically doubled, has anyone else messed with their timing like this?

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Showerthought: I spent 6 years sending press releases at 9am because I thought that was the 'right' time | Corporate Comms - Rigidtalk