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Serious question, has anyone tried a one page memo instead of the usual deck for big updates?
I kept getting the same feedback from our sales team in Phoenix that nobody was reading the 30 slide deck we sent out every quarter, so I tried swapping it for a single page memo with just the headline and 3 bullet points. Open rate went from 22% to 61% in one cycle. I still attach the full deck for anyone who wants it but the memo does the heavy lifting now. Curious if anyone else has tried this or if it backfired for you?
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christopher95215h ago
You said the memo does the heavy lifting now, so what happens when sales actually needs the details behind those 3 bullets? Curious if you tested whether the short version leaves people with gaps they used to fill by skimming the deck.
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