Question about our new internal newsletter format

We swapped from a dense PDF to a short weekly email with just three bullet points and employee engagement jumped 30% in a month. Anyone else find that less is actually more when you're trying to get people to read stuff?

2 comments

2 Comments

jakelee25d ago

Wow, I used to push for these huge monthly reports with charts and everything. Felt more "official" I guess. But half the team would just skim the intro and ignore the rest. Seeing your numbers, I'm totally convinced now. Short and useful beats long and impressive every time.

brookes3725d ago

Exactly. It's a trap we fall into in so many areas, not just work. Look at cooking shows or DIY videos online now. They used to be these long, fancy productions. Now the most helpful ones get straight to the point in sixty seconds. People just want the useful core of the thing, not the fancy wrapping. That need for real substance over empty style is everywhere now.