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Pro tip: my old boss in Denver told me to never send a press release on a Friday afternoon
He said reporters are checking out for the week and it'll get buried. For three years, I stuck to Tuesday mornings. Last month, I had to send a big product launch update late on a Friday due to a legal hold. It got more pickups than any Tuesday release I've sent this year. Has anyone else found that the old rules about timing don't always hold up anymore?
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patel.leo3d ago
Honestly people stress way too much about this stuff. Saw a guy get a front page story from a release sent on Christmas Eve once. It's all just guessing and luck most of the time.
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wells.reese3d ago
Forget the day of the week and look at the news cycle itself. I sent a release on a random Wednesday that got zero traction because a huge local story broke that morning. The quiet Friday probably worked because nothing else was happening to compete with it. Maybe we should be checking the news first instead of just the calendar.
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