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Our team rewrote one client email 5 times last month and the reply rate jumped from 2 percent to 19 percent
We handle comms for a small medical billing company, and our monthly client update email used to open with three paragraphs about company news before getting to anything useful. Last month our new hire rewrote it so the first line just said what changed and what it meant for their claims, and we went from 2 replies per send to 11. Is it normal that the fix was this dumb and we missed it for almost two years?
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