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Why does nobody talk about how much better a simple email list is than social media for real growth?
I mean, I ran both for my small bakery for a year. We posted every day on Instagram and built a list of 500 people who signed up for our newsletter. The social stuff got likes, but when we sent a Friday email about our new sourdough, we sold out in 3 hours. The email list just brings people back who actually want to buy. Has anyone else found social media doesn't really drive sales like they say?
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wright.dakota7mo ago
Have you considered that maybe your bakery is just a bad fit for social media? A visual platform like Instagram is perfect for a lot of businesses. A local coffee shop I know runs a weekly trivia contest on their stories and it brings in a huge crowd every single time. Their sales from those posts are way bigger than any email blast. Your sourdough sold out because it was a one-time thing, but social media builds a community that keeps people coming back for the vibe, not just the bread. You might just be using it wrong.
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reese4697mo ago
What kind of content did that coffee shop post to build that crowd, @wright.dakota? When I helped my friend's bookshop, we stopped just posting covers and started sharing short, funny quotes from different books each day. It took a few weeks, but people started coming in to find the "quote of the day" book, and that steady habit worked better than any single sale post.
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logan6486mo ago
Isn't it funny how we all chase the big viral post when the real trick is just being a steady, friendly presence? That coffee shop's trivia and the bookshop's quotes work because they give people a small, regular reason to check in and feel part of something. It's less about a single sale and more about becoming a reliable little highlight in someone's feed.
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