Threw $2k at Facebook ads before I figured out the real problem

I spent 2 grand on Facebook ads for my HVAC company last summer and got basically zero calls back. Turns out my landing page was loading slow on phones and people just bounced. Anyone else burn cash on ads before fixing the basics?

2 comments

2 Comments

sethr1116d agoTop Commenter

Yeah mobile speed is everything now, Google pretty much forces you to optimize for it.

betty_barnes16d ago

Read some study recently that said mobile speed alone can tank conversion rates by like 50% if your page takes over 3 seconds. People's patience on a phone is basically zero. Always run your ads through a free speed checker first, learned that one the expensive way too.