Spent 6 months chasing a client acquisition problem that turned out to be a pricing issue

I run a small landscaping business here in Austin, and for the better part of a year I kept wondering why we were getting fewer leads even though our Google ads were doing fine. I tried everything, new flyers, better yard signs, even partnered with a local hardware store. After about 6 months of this, a buddy of mine who does consulting sat down with me and looked at my numbers. Turns out my prices were actually below market average for my area, and people thought we were cheap or cutting corners. I raised them by about 15 percent and suddenly clients started taking us more seriously. Has anyone else dealt with a problem that seemed like marketing but was really about how you priced things?

2 comments

2 Comments

parker2242d ago

Man, I saw this happen to a buddy of mine who runs a handyman service in Houston. He kept throwing money at Facebook ads and even bought a van wrap thinking that would get him more calls. Nothing worked for almost a year. His dad finally looked at his invoices and pointed out he was charging like $40 for a toilet install when everyone else was at least $65. He bumped his rates up and suddenly people started treating him like an expert instead of a guy who might mess up their house. Crazy how raising prices actually brought in more business.

jason9582d ago

Charging low prices screams "I don't know what I'm doing.