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My best week ever started with a single email from a customer in Portland.
They wrote a long note about how our product helped their small team, and I shared it with our whole company. That email sparked a new idea for a referral program we launched just two months later. What's the most unexpected thing a customer has ever taught you about your own business?
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christopher95217d ago
Realize that your best ideas are literally in the trash. That's hilarious and kind of perfect. You spend all this time and money trying to figure out what customers want, and the whole time the answer was just the stuff you were throwing away. It's like finding money in the couch cushions, but for your whole business model.
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grant_wilson7218d ago
My buddy runs a small coffee roastery. A regular customer kept asking for the leftover chaff, the papery skin from the beans. Turns out she was using it as mulch in her garden, said it was amazing for her tomatoes. They never even thought about selling it before, but now they bag it up and it's a whole extra little side thing.
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