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I finally figured out why our email list wasn't growing after 2 years. The problem was our sign-up button.
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the_evan6mo ago
Honestly I used to think the button color or text was just a small detail. After reading this I went and checked our own sign-up form and wow, it was buried at the bottom of a huge page. Totally changed how I look at user flow now. Gonna have to move that thing front and center.
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patricia_kelly6mo ago
Right? It's crazy how you can miss something so obvious. I did the same thing last month with our checkout button, it was basically hiding in plain sight.
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hannah2406mo ago
So what did you change on your button?
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