A vendor at a Columbus trade show said my $12k ad spend was why I stayed small. Now I can't sleep.

Nora Kelly · 2026-10-08T16:45:05.031945+00:00

He said I was renting customers instead of building a list, and honestly my repeat rate is only 14% after 2 years. But half my friends say paid ads are how anyone gets off the ground now. Do you build the list first or buy the traffic first?

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A vendor at a Columbus trade show said my $12k ad spend was why I stayed small. Now I can't sleep. | Business Growth - Rigidtalk