I was all in on using AI to write my marketing emails for a year, and it was a mistake.

I thought the faster I could pump out content, the better, so I used a text generator for everything. A new client in Austin finally asked me, 'Why do all your emails sound like a robot wrote them?' and it clicked. Has anyone else found that leaning too hard on AI for creative stuff just makes your work feel generic?

3 comments

3 Comments

baker.riley1mo ago

Yeah, my last newsletter had a 15% open rate drop after I let the AI handle the whole thing. It sounded like every other corporate update in the inbox, all "leverage synergies" and "streamline workflows". I had to rewrite it from scratch, just talking like a person about the actual problem we solved. The follow-up email did way better. The tools are okay for a rough draft, but they just can't fake a real voice.

the_kai8d ago

Actually the tools can work if you treat them like a junior writer not a ghostwriter. A real person's editing pass and some specific voice notes in the prompt make all the difference. Most people just type a sentence and expect magic then blame the machine when it sounds like a machine.

derek781mo ago

That "leverage synergies" stuff is the worst. I had a client send me a contract addendum written by their AI, and it was full of that junk. It said we needed to "incentivize actionable outcomes" instead of just saying "pay for results." I made them rewrite the whole thing in plain English before I signed. The robot words just make people not trust you.