Is it because those mattress ads turned into the comfort food of podcasts? They pop up so often that their routine feels like a friend checking in. Maybe you're not excited for the product but for that reliable beat in the show's rhythm. When every other minute online is demanding your attention, a boring ad about beds lets your brain relax. So looking forward to it could be your mind craving a second of quiet. Isn't it funny how we start to enjoy the very things meant to sell us stuff?