The thing people get wrong about that old 2017 cancel case

I keep seeing takes about that YouTuber who got canceled in 2017 over the joke about the homeless guy. People say they got canceled overnight but I remember different. I was following the forums back then and that video had been sitting there for six months before anyone even cared. Their subscriber count actually went up 20% in that time. What changed was one clip getting shared to a bigger audience on Twitter by a random account with no followers. That blew up in about 48 hours and suddenly everyone acted like they always hated it. Anyone else remember the slow buildup before the fire?

2 comments

2 Comments

harper_smith1d ago

YES! The "overnight cancellation" narrative totally ignores that quiet six month window where nobody cared. I remember watching that channel grow during that time and thinking the video was weird but nobody flagged it until that random Twitter account grabbed the clip. The whole thing proves how much timing and platform luck matters way more than the actual content.

the_stella1d ago

Friend of mine had a similar thing happen with their art account last year.