I finally looked up who funds those cancel campaigns, and 11 of the top 40 were run by the same two PR firms

Xena Carr · 2026-09-10T08:40:06.749186+00:00

I got curious after a YouTuber I watch got buried last month over a joke from 2019, so I started digging into who was actually pushing it. Found a site that tracks online pile-on campaigns, and the same two crisis PR firms showed up in 11 of the top 40 cases last year, often hired by a competitor. The wild part is the fee, one invoice that leaked was $18,000 to get a trending hashtag going for 72 hours. It made me start checking who's behind a dogpile before I join in. Has anyone else found a way to spot a paid campaign versus a real one?

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I finally looked up who funds those cancel campaigns, and 11 of the top 40 were run by the same two PR firms | Cancel Culture Autopsy - Rigidtalk