TIL my neighbor's 4 year old kid understands my SEO problem better than my client

I was fixing my fence and overheard him trying to explain to his friend why you can't just put all the red blocks on top. He said 'it falls down if you don't mix them with the blue ones.' That's exactly why my client's site got hit by an update. They insisted on stuffing 50 keywords into one page. Has anyone actually gotten a client to understand internal linking structure without a massive traffic drop first?

2 comments

2 Comments

jamie6023d ago

How do you even start that conversation without sounding like you're making things up? I've pulled up charts and used the whole "house needs a strong frame" analogy, and it still feels like talking to a wall sometimes. It's so frustrating when the logic is that simple, like the kid with the blocks, but they just won't hear it until the numbers tank. Solidarity, man, that traffic drop is the only teacher some clients will listen to.

pauljones3d ago

Man, isn't that the truth? I had a client who wanted every link to go to their homepage. Took a 30% drop before they finally listened to me about spreading it out.